Every passing tournament brings a new kind of coverage.
I don’t know about you, but for me last night was not pretty. Striving for more football to sustain my Euro 2012 fix, I resorted to Beach Football, followed by futsal. Obviously, it just wasn’t the same. Actually, it got ugly. I know the (Beckham-less) Olympics will be here soon, but after Spain lifted yet another trophy I couldn’t help but look back on just how fantastic Euro 2012 was.
But beyond the drama on the pitch, it’s always fascinating to see how coverage on the internet progresses every time a major tournament comes around. In 2010, Twitter and Tumblr took to the World Cup. While both were still in full force, something refreshing popped up on YouTube: KickTV. Only a few months old, KickTV has been something that transcends the type of coverage found on ESPN and the BBC. It’s more intimate and interactive, and the ridiculous amount of all-access, yet fan-centric content is refreshing.
One of KickTV’s main presenters, the easy-going Jimmy Conrad (former United States Men’s National Team player and MLS All-Star), went to Poland and Ukraine to cover the tournament and take in “his first major sporting event as a fan.” The video posted above is a “Best Of” of his right of passage into fandom in Eastern Europe, which is unlike any coverage of a sporting event I’ve seen. I’m predicting big things for KickTV as they continue to grow, and I’ve subscribed to their channel to go along for the ride. [Posted by EB]
As stated above, I’m genuinely fascinated to see what becomes of the KICK TV project.
Like flipping the notebook you doodle in, if your notes were taken on twitter for the world to see…
Go to Smart Car’s official Twitter account for Argentina. Looking at their first few tweets, you’d think that a kid got in there and had at it with the keyboard. In reality, their social media team has come up with a genius little bit of marketing that required nothing more than a bit of creativity, some ASCII art and a lot of patience. (via stepa)
For years Boston.com has served as the online version of The Boston Globe, the largest newspaper in New England and one of the leading papers in America. However, The Globe recently introduced BostonGlobe.com, a beautifully designed website that provides all the same caliber news that the paper provides. It is essentially the streamlined, content-based sister to Boston.com. However, BostonGlobe.com is behind a paywall, though remains ‘free’ for subscribers of the paper. The Globe is also offering incentives for readers to become ‘Insiders’, such as exclusive offers and discounts. Boston.com, on the other hand, will remain free, though it will become increasingly limited in its coverage.
That’s the plan, but there’s one aspect that will keep BostonGlobe.com from expanding its presence beyond the organically created audience: Social Media. The Globe’s decision to move away from Boston.com will hurt their new venture as they are, to a degree, competing with themselves on a social media standpoint.
The Globe’s Social Media Presence compared to other American publications
The Boston Globe: 16.5k Facebook Likes, 9.5k Twitter Followers
Chicago Tribune: 40k Facebook Likes, 59k Twitter Followers
Washington Post: 214k Facebook Likes, 646k Twitter Followers
The New York Times: 1.66m Facebook Likes, 3.7m Twitter Followers
The numbers below only account for the publication’s main Facebook and Twitter accounts, not total social media presence with different sections, reporters, and personalities. When reporters are accounted for, the line between Boston.com and BostonGlobe.com will, more or less, fade. The problem I am specifically addressing is BostonGlobe.com’s lack of a real social media base that other publications use to propel themselves forward.
It’s clear that Boston.com is doing just fine in terms of numbers, but choosing a lack of synergy between the Boston.com and Boston Globe has given Facebook.com/Globe and Twitter.com/BostonGlobe quite the unnecessary battle.
By Eric Beard (Boston). Photos By Oliver Sparrow (London).
As most of our readers know, here at A Football Report we use the Tumblr platform for the site. Tumblr has been expanding at a nearly exponential rate and is quickly becoming one of the most popular websites in the world. Period. It’s not too farfetched to say that Tumblr is becoming the envy of the internet. But despite its immense popularity in the United States, it hasn’t truly infiltrated the mainstream media internationally. Now naturally Tumblr is self-promoted by the activity of its millions of users, however, I truly believe if Tumblr is to permeate a complex international market it needs to do so through a means of a common passion to reach this entirely new audience. So what is one of the most universal, well-liked activities around the world? For me, football (or soccer) stands with a very small, elite group. Sponsoring a football club may be one of the best ways for Tumblr to promote itself in the international market.